The 5-Day Predictable Producer Challenge | Start Today
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Steve Kyles Predictable Producer
On Demand · Start Today
The 5-Day Predictable Producer Challenge

Stop Running on Hope.
Start Running a System.

Five days. One session a day. A complete production operating system you can run every week for the rest of your career. This is how inconsistent loan officers become consistent closers.

On demand · Start the moment you join

Yes, I'm In. $297 → $297 one time · One-year access · Start today

30-Day Completion Guarantee. Do the work, get results, or your money back.

When you click, you'll go to a secure checkout. Once your order is complete, Day 1 is waiting. No start date to wait for. No schedule to follow. You go at your pace.

Join todayand you are on our next live coaching call. Every Friday at 1:00 PM Central.
"The loan officers closing 10, 15, 20 loans consistently every month are not smarter than you. They're not in better markets. They're running a system and you're not. That's the only difference."
What you're actually getting

Not a course. Not a workshop.
An operating system.

Most coaching programs give you ideas. Good ones. You feel fired up for a week, and then life happens. The calls slow down. The motivation fades. You're back where you started.

The Predictable Producer Challenge installs a different kind of thing. Five days. One session a day. Each day builds on the last and produces a tangible output you take directly into your business. By Day 5 you have a complete production system you can run every week from here forward.

You're not downloading information. You're installing a system.

This is also a peer environment. You're doing this alongside loan officers who are serious about getting better. The accountability is real.

Why Steve built this

I'm not teaching theory.
I'm teaching my story.

When I was 25, I was broke. Not struggling. Broke. $250,000 in debt. Four homes in foreclosure. I fought all four of them back out. The bills weren't getting paid and I knew something had to change.

I felt called to the mortgage business. That sounded strange to everyone around me, including me. But I found a mentor, drove to his office, and sat on his floor for three months. No paycheck. Just learning. Just deciding I was going to figure this out.

That word matters. Deciding. Not hoping. Not trying. Deciding.

I've been in this business 24 years. Loan officer. Co-owner at Pro Lending Mortgage. Coach to producers. Then I stepped away from personal origination for four years to build teams, and in June 2025 I went back to a cold desk and started over. Same market you are in. Nothing warm to lean on.

That is why I can tell you this works from zero. I have built from nothing twice, twenty years apart. I built this challenge because the system I needed the first time did not exist. Now it does. Everything in it is what I run right now, this week, with real clients.

Inside the challenge

Five days. One system.

Day
01
Identity
The Identity Switch

The reason you're not doing what you know to do isn't a motivation problem or a market problem. It's an identity problem. Most loan officers have the sequence backwards: waiting to HAVE results before they'll DO the work, waiting to DO the work before they'll BE the producer they want to be. Day 1 fixes the sequence. You sign your Identity Claim. You stop re-deciding every morning who you are in this business.

your Identity Claim written and signed, taped where you'll see it every morning. One thing. That's it.
Day
02
The Math
Know Your Number

Identity without a number has nowhere to go. Day 2 gives you your number: the specific weekly activity needed to predictably close the volume that gives you financial freedom. Most loan officers set income goals and then guess at what it takes to hit them. This day removes the guessing. When you know exactly what each week needs to look like, and your identity is already set from Day 1, the activity isn't a discipline problem anymore. It's just what you do.

your weekly activity mapped directly to your income goal. No more guessing. No more hoping. Just the math.
Day
03
The List
Build Your List

You know more people than you think. And more of them are ready to refer than you realize. Day 3 walks you through seven categories of warm relationships already in your life, helps you identify not just who you know but who is most likely to actively refer, and builds the list from there. The most expensive lead in this business is the one you already paid for and forgot. This day finds them.

25 warm names on paper, your warmest relationships ranked and ready. The market was already there. You just named it.
Day
04
The Calendar
Block Your Calendar

It's not what you do. It's the order you do it. Personal first. Family second. Sales third. Everything else fits around what matters. Day 4 builds your SWET week: Same Way Every Time. Five days, five themes, one non-negotiable structure that keeps the pipeline full whether motivation shows up or not. You set it as a recurring weekly event before this session ends. It's never re-decided again.

next week fully blocked on your actual calendar. The structure is set. The system runs itself from here.
Day
05
The Ask
Make the Ask

You have an identity, a number, a list, and a calendar. Day 5 puts it all to work. You learn the Three Signature Asks and the Designed Conversation framework, then you use them. This is the activation layer. Everything built over four days now has a voice. You stop wondering what to say and start saying it.

the Three Signature Asks committed to memory and the Designed Conversation framework in your hands. The system is running.
The system has been tested

Not theory. Built from zero, twice.

Cold Desk
to Full Pipeline

In June 2025, Steve went back into personal production after four years spent building teams and branches. He started with nothing that mattered. No active pipeline. No warm agent relationships. A contact list he had not touched in four years. He had not pulled a credit report since 2021.

He ran this exact system from that starting point. Fourteen months later he is originating consistently while coaching full time. Not a career highlight from fifteen years ago. A cold restart, in this market, by the person who built the system.

Steve Kyles
Co-Owner, ProLending Mortgage · Loan Officer since 2002
24 Years
1,000+ LOs

Steve has coached loan officers in groups ranging from 8 to several hundred. He hosts the Loan Officer Leadership Podcast, which has more than 500 episodes. He has built multiple $100M+ producing teams. None of that is why this works. This works because Steve is originating right now, in the same market you are in, alongside the loan officers he coaches. Every framework in this challenge is what he ran last week. Not what he used to run.

The Track Record
Built over 24 years. Still being built today.
Loan officers already running it

They were where you are two months ago.

I have been implementing the structure since the first week of June. There are weeks where I have been a little low on calls and I just pick right back up the next week. I closed 5 in June, 7 in July. I have 7 under contract right now.

Chris B. Loan Officer

I am no longer floundering from day to day. I have the pillars, the blueprint and the scripts. Shortly after completing the 5-Day Challenge I was able to put 3 new loans in escrow.

Jeff B. Loan Officer

I prepare my list of 30 people the evening before I close out at 5pm. My target is 14 talk-tos a day. If I do not hit it out of that 30, I dial until I do. Just making the list and being intentional is a win.

Teresa K. Loan Officer

The course was detailed, but to the point. There was not fluff, which I really appreciated. My biggest takeaway was getting back to asking for the business, and asking for the commitment early enough.

Kurt K. Loan Officer

I made my agent calls yesterday. 9 talk-tos and 1 lead that led to an application.

Sherry B. Loan Officer

My time blocking calendar came in. I had 8 realtors show up to my first CE class, 5 of which I did not know. I helped a first time homebuyer couple close, co-hosted a brokers open, and have two open houses tomorrow.

Jamie H. Loan Officer

Individual results vary and depend on the work you put in. These are what specific loan officers reported, not a promise of what you will produce.

We run a live coaching call every Friday at 1:00 PM Central. Join today and you are on the next one. Join next week and you wait a week. That is the only clock on this.

What's included

$2,682 of value.
$297 to get all of it.

Everything below is included from the moment you join. Nothing is drip-fed and nothing is held back.

  • 5 Training Videos
    One per day. Word for word from what Steve runs in his own business. 20 to 30 minutes each.
    $997
  • 5 Worksheets
    5 to 7 pages per day. Your personal playbook, built section by section. About 30 pages by Day 5.
    $197
  • 5 Walkthrough Videos
    Steve walks through every question on every page. You are never guessing what an answer should look like.
    $497
  • The Three Signature Asks
    Word for word. Ready to use on your next call.
    $297
  • Coaching Community
    A live coaching call every Friday at 1:00 PM Central, plus loan officers across the country running the same system.
    $497
  • One Year Access
    All videos, worksheets, and community for a full year. Come back any time the system starts slipping.
    $197
Total Value
Yours today for $297
$2,682
One-Time Investment · On Demand · Start Today
The 5-Day Predictable Producer Challenge
Five days. One system. Everything you need to stop the roller coaster.
$297
one time · one-year access
Not a subscription. One payment, one year of access, and the first video is in your inbox within minutes.
Five days from now you could have a complete production operating system running.
Or you could have another week exactly like this one.
Everything included
  • 5 Training Videos, one per day ($997 value)
  • 5 Worksheets, 5 to 7 pages each ($197 value)
  • 5 Walkthrough Videos, every question answered ($497 value)
  • The Three Signature Asks, word for word ($297 value)
  • Coaching Community and the Friday 1:00 PM Central call ($497 value)
  • One year of access to everything ($197 value)
  • $2,682 in total value, all of it available the moment you join
Yes, I'm In. $297 →
On demand. Start the moment you join. No waiting for a start date.
When you click, you'll go to a secure checkout page. Once your order is complete, Day 1 is waiting. You'll receive a confirmation email with your access link within minutes.

30-Day Completion Guarantee

Complete all five days and apply what you learn. If you don't feel like you have a system worth running, email us within 30 days of completion for a full refund. No games. The guarantee requires completion because this only works if you do the work. We're not worried. The loan officers who do the work get results.

Who built this

Built by someone still in the business.

Steve Kyles has been a loan officer since 2002. He is not teaching from a stage or a consulting engagement. He originates loans and coaches loan officers at the same time, in the same market you're in, every single week.

That's what makes this different. The frameworks in this challenge aren't from a book. They're what he ran this week. When he teaches you Block Your Calendar, he's teaching you his actual calendar. When he teaches Database to Dollars™, he's teaching you the system he ran this morning.

Loan Officer Leadership is one of the most respected coaching brands in the mortgage industry. The Predictable Producer Challenge is where his best thinking lives in one place, built for the loan officer who's ready to run it.

This is the beginning of something. Not a course you take and move on from.

The loan officers who finish this challenge don't disappear after Day 5. They find each other. They keep getting better together. That's what the community is for. That's what the annual access is for. And for some, this is the front door to something more.

Questions

Before you join.

Is this really on demand? Can I start today?
Yes. The moment your payment processes, you have access. There's no schedule you have to wait for. You set the pace. Most people go through one day at a time, but you decide.
How long does each day take?
Plan for one focused session per day. Watch the video, do the implementation work, move. The videos don't take long. The work is where you earn the result. Build it into your morning block and you'll be done before lunch.
I've been in the business a long time. Is this for newer LOs or experienced ones?
Both. Newer loan officers get the foundational operating system they need from the start. Experienced ones usually find two or three things that have been missing for years. The most common feedback from veterans is: "I knew most of this. I just wasn't doing it consistently." The system fixes the consistency problem regardless of experience level.
What's the guarantee?
Complete all five days and do the implementation work. If you don't feel like you have a system worth running, email us within 30 days of completion for a full refund. The guarantee requires completion because this only works if you do the work.
How long do I have access?
One year from your enrollment date. All five days, all bonuses, all community access. A lot of people rewatch specific days when they need a reset. That's what the access is for.
Is there a deadline? Is the price going up?
No, and I am not going to invent one. The price is $297 and it is not scheduled to increase. The reason to start today is simpler than a countdown clock. It is on demand, so Day 1 is in your inbox within minutes, and we run a live coaching call every Friday at 1:00 PM Central. Join today and you are on the next one. Wait a week and you wait a week.
What are the Friday coaching calls?
Every Friday at 1:00 PM Central we get on a live call together. Roughly fifteen minutes answering questions that came in that week, then about forty-five minutes on something Steve is actively running in his own business right now. Included for the full year, not an upsell.
What if I don't have time for this right now?
That's exactly why it's on demand. You don't need a wide-open week. You need one focused session per day. The loan officers who tell themselves they'll do it "when things slow down" are still saying that a year from now. The system is designed for busy producers, not people with open calendars.
What's the difference between this and the Predictable Producer Foundations Class?
The 5-Day Challenge installs the operating system. The Predictable Producer Foundations Class goes deeper on each pillar, adds live weekly coaching calls, and is built for loan officers ready to run the system with real accountability in a small group. The Challenge is the right starting point. A lot of Foundations Class members started here.
On Demand · Start Today · One-Year Access

The system is ready.
Are you?

Five days from now you could have a complete production operating system running. Or you could have another week exactly like this one.

Yes, I'm In. $297 → $297 one time · Day 1 in your inbox within minutes · On our next Friday coaching call

30-Day Completion Guarantee. Do the work, get results, or your money back.