Five days to know your number, build your list, block your week and make your first 5 Pre-Approval Asks. So every Monday morning, you already know who you're calling, and why.
When you click, you'll go to a secure checkout. Once your order is complete, Day 1 is waiting. No start date to wait for. You go at your pace.
Picture Monday morning. You sit down and the phone isn't a mystery anymore. You know your number. You know who you're calling and why. Your week is already blocked, so nobody else gets to decide it for you. And when the conversation turns, the ask just comes out.
That's where these five days take you. One session a day. Each day leaves you with something you put straight to work in your business, and by Day 5 it's running.
When I was 25, I was broke. Not struggling. Broke. $250,000 in debt. Four homes in foreclosure. I fought all four of them back out. The bills weren't getting paid and I knew something had to change.
I felt called to the mortgage business. That sounded strange to everyone around me, including me. But I found a mentor, drove to his office, and sat on his floor for three months. No paycheck. Just learning. Just deciding I was going to figure this out.
That was 24 years ago. Since then I've been a loan officer, co-owner of ProLending Mortgage, and for the last ten years the leader of Loan Officer Leadership, coaching thousands of loan officers. I built this challenge because the system I needed at 25 didn't exist. Now it does. And it could work for you.
The reason you're not doing what you know to do isn't a motivation problem or a market problem. It's an identity problem. Most loan officers have the sequence backwards: waiting to HAVE results before they'll DO the work, waiting to DO the work before they'll BE the producer they want to be. Day 1 fixes the sequence. You sign your Identity Claim. You stop re-deciding every morning who you are in this business.
Identity without a number has nowhere to go. Day 2 gives you your number: the specific weekly activity it takes to predictably close the loans you want. Most loan officers set income goals and then guess at what it takes to hit them. This day removes the guessing. When you know exactly what each week needs to look like, and your identity is already set from Day 1, the activity isn't a discipline problem anymore. It's just what you do.
You know more people than you think. And more of them are ready to refer than you realize. Day 3 walks you through seven categories of warm relationships already in your life, helps you identify not just who you know but who is most likely to actively refer, and builds the list from there. The most expensive lead in this business is the one you already paid for and forgot. This day finds them.
It's not what you do. It's the order you do it. Personal first. Family second. Sales third. Everything else fits around what matters. Day 4 builds your SWET week: Same Way Every Time. Five days, five themes, one non-negotiable structure that keeps the pipeline full whether motivation shows up or not. You set it as a recurring weekly event before this session ends. It's never re-decided again.
You have an identity, a number, a list, and a calendar. Day 5 puts it all to work. You learn the Three Signature Asks and the Designed Conversation framework, then you use them. This is the activation layer. Everything built over four days now has a voice. You stop wondering what to say and start saying it.
I was doing my Monday calls and one of my best realtors told me she didn't have anyone at the moment. By dinner time she'd reached back out asking about a property. This morning I got done pre-approving the buyer, thanked the agent, and asked, “Who's next?” She literally sent me another one.
Chris B. Loan Officer
I am no longer floundering from day to day. I have the pillars, the blueprint and the scripts. Shortly after completing the 5-Day Challenge I was able to put 3 new loans in escrow.
Jeff B. Loan Officer
I prepare my list of 30 people the evening before I close out at 5pm. My target is 14 talk-tos a day. If I don't hit it out of that 30, I dial until I do. Just making the list and being intentional is a win.
Teresa K. Loan Officer
I made my agent calls yesterday. I had 9 talk-tos and 1 lead that led to an application.
Sherry B. Loan Officer
The course was detailed, but to the point. There wasn't fluff, which I really appreciated. My biggest takeaway was getting back to asking for the business, and asking for the commitment early enough.
Kurt K. Loan Officer
My time blocking calendar came in. I had 8 realtors show up to my first CE class, 5 of which I didn't know. I helped a first time homebuyer couple close, co-hosted a brokers open, and have two open houses tomorrow.
Jamie H. Loan Officer
And it could work for you.
Day 1 opens the moment you join. No start date, no waiting on anyone. Tonight could be Day 1.
Nothing is drip-fed and nothing is held back.
Steve Kyles has been in the mortgage business since 2002. He's a loan officer, co-owner of ProLending Mortgage, and the host of the Loan Officer Leadership Podcast, with more than 500 episodes. For ten years he's led Loan Officer Leadership and coached thousands of loan officers.
The frameworks in this challenge aren't from a book. They're what he's built, run and taught producers for more than two decades. When he teaches you Block Your Calendar, he's teaching you the structure behind his own week.
Jeff put 3 new loans in escrow. Chris got 4 referrals in one week.
Five days from now, Monday morning could look completely different. Or you could have another week exactly like this one.
Yes, I'm In. $297 → $297 one time · Day 1 opens the moment you join